A significant portion of the casino market today is found in the US, and most people think of the Las Vegas Strip as the main hub. However, the industry is constantly evolving and according to recent research, the casino industry is growing rapidly across the world. Casinos are appearing everywhere and the growth of the tourism industry in more recent years has helped expansion.
Such growth brings a rising need for technology innovations. The internet, mobile phones and technology have changed the way these businesses operate. It’s rare to find a business without a digital footprint and casinos are no exception.
A range of technology solutions are necessary to operate a casino effectively, especially when it’s part of a larger property that includes a hotel. Implementing state-of-the-art casino management and property management systems will go a long way in ensuring the operation is running smoothly. However, the real difference in service is made by having systems that integrate and exchange information. This allows management to have as much data as possible about their guests, along with business progress. Property Management Solutions (PMS) that integrate with Casino Management Systems (CMS) will give casino resorts teams access to track guests who are spending more on the casino floor and offer them complimentary food and beverage items, for example. It can help identify the heavy spenders or frequent patrons in order to offer an elevated service experience. It’s made possible with these integrated systems and resulting data. Knowing preferences and details about patrons and their stay.
Having a large variety of integrations to other systems, casino resorts are able to gather more information, learn about their guests and identify patterns that help optimize revenue opportunities. The more on-site systems that are integrated, the more knowledge operators will have about each guest. That’s when the guest’s experience becomes truly personalized.