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You are here: Home / Digital Keys / Self-Service Doesn’t Have to Mean Lack of Service

Self-Service Doesn’t Have to Mean Lack of Service

October 4, 2019

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Until recently, most resorts weren’t looking at digital self-service for fear the technology would obscure the human interaction that is so intrinsic to the hospitality industry. It’s the 21st century though, and consumers are incredibly self-sufficient – doing more using their smart devices from researching locales to booking online. Most reservations are completed almost entirely using self-service, often without a conversation with resort staff. Why should anyone expect the on-property experience to be considerably different? Contrary to conventional belief, self-service doesn’t necessarily translate to less interaction.

Today, self-service is an expected convenience. Delighting guests is the goal of every resort employee, and that’s precisely where technology supplements building stronger connections. Guest registration and check-in are tedious processes that most would gladly skip or handle remotely, at their convenience. Providing self-check-in and check-out options will only contribute to guest comfort. Using a lobby kiosk and enabling guests to check-in on their mobile devices changes their arrival experience altogether – making it much more seamless. By providing self-serve alternatives for those who want it, brands are elevating the hospitality experience.

Digital self-service increases overall satisfaction with resort brands. As new generations of travelers and the online distribution marketplace constantly evolve, self-services in resorts, in terms of automated check-in, room selection and upgrades, digital keys, dining reservations, spa and golf bookings, checkout,  and secure payment will eliminate the administrative front office tasks and present more opportunities for guest interaction.

Filed Under: Digital Keys, Hospitality, Mobile Check-in, Property Management Tagged With: digital room keys, G2E 2019, mobile check-in, online booking, Self-Service Kiosks, web booking

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