In every business, a solid marketing strategy is critical to building a brand and establishing loyalty. The hospitality industry is no different. In our last blog, we shared the many ways that hospitality marketers leverage social media to generate interest. Today we reveal additional marketing strategies to help resorts and hotels of all shapes and …
Go Ahead – Take Command of Social Media
Everyone on social media has a voice, a way to express their views and opinions on just about anything. In many ways, the advent of social media has been positive, providing a method for guests to tell their stories and share experiences with a diverse audience – even strangers. Social media has also led to …
Mobile Pay: It’s Fast and Secure
According to the Lodging Technology Study, a research report that surveys the U.S. hospitality market and is published annually by Hospitality Technology magazine, almost 40% of survey respondents said that “enhancing payment and data security” was their most important strategic objective in 2020. It has taken a couple of years for adoption to take hold, …
Follow These 3 Guidelines to Facilitate Staff Cohesion
Let’s face it. Guests take notice when your staff are under pressure to manage cumbersome workflows, antiquated systems and duplicative, inefficient procedures. When your hotel focuses on these three objectives, you empower staff to take command of their areas, and the result is enhanced efficiency, along with happier guests. While there are several things you …
Guests Prefer to Speed up – or Skip Traditional Hotel Check-ins
Checking in to a hotel can be an arduous process for guests, involving long lines at the front desk and hotel staff manually processing one guest at a time. Innovative hotels are rethinking the check-in experience, making it more high-tech, and more personalized in the process. Novel tech promises to get guests to their rooms …