• Solutions
  • Support
  • Company
  • Knowledge Center
  • Blog
  • MyAgilysys

Agilysys Blog

  • Solutions
  • Support
  • Company
  • Knowledge Center
  • Blog
  • MyAgilysys
What's the Buzz in Hospitality?
You are here: Home / Analytics / Leveraging Analytics to Understand Business Performance and Guest Satisfaction

Leveraging Analytics to Understand Business Performance and Guest Satisfaction

July 25, 2017

Share this:

  • LinkedIn
  • Twitter
  • Facebook
  • Print

Leveraging Analytics to Understand Business Performance and Guest SatisfactionPeople often say that analytics seems daunting, and many assume they don’t have adequate technical skills to use analytics effectively. Good news –  managers at all levels are already using analytics to support their day-to-day decisions and improve business performance.

Analytics tools have been growing steadily in the hospitality industry. New insights are gleaned from existing systems with just a few clicks. Information is combined in ways that help the industry gain a deeper understanding of their guest demographics. Operators experience more “a-ha” moments with improved insights that provide specific guidance for business performance. When managers in all areas of the organization are contributing, synergy emerges.

Making business analyses more approachable, the evolution of analytics has brought forth tools that are easier for non-techies to use. Easily build custom reports and dashboards with data drawn from multiple systems and sources; segment and filter data, and even share insights with colleagues. Choose custom visuals – often those that resonate well within the organization. There is increasing flexibility to obtain the data needed for specific roles. These capabilities allow for simple, yet powerful analytics with less IT reliance.

Business Performance

Role-based analytics with KPIs (key performance indicators) can give a snapshot of individual and team productivity, and their progress over time. Important analytics to understand and strengthen performance include:

  1. Loss Prevention – to quickly identify the telltale signs of fraudulent activity;
  2. Table Service – to assess guest flow and table usage;
  3. Staff Metrics – to distinguish team champions and identify opportunities for staff training.

These are just a few examples how analytics will help illuminate areas of hidden costs and pinpoint discrepancies or behaviors that may be impacting the bottom line.

Guest Satisfaction

The appropriate analytics tools can provide a deeper understanding of the patterns and preferences of guests to help strengthen the organization’s competitive strategies. For example, some pre-packaged hospitality analytics tools provide reports that show standard demographic profiles, but these profiles certainly aren’t ideal for every property. Use analytics to create and see targeted demographic profiles and apply these profiles to measure the organizational KPIs. This can be done easily using the drag-and-drop feature of an analytics tool.

Taking guest data and analytics further, create performance reports that combine data from various systems, explaining the impact that the guest experience has on the various areas of the organization. Instead of running multiple reports from various sources and trying to correlate the reports to each other, simply use a single dashboard that links to a group of reports. Combining the data, operators can easily see guest spending patterns, how much is spent by individual guest, guest type, most popular and least popular items, frequency of visits and associated spending – all without looking at numerous spreadsheets.

 

Filed Under: Analytics, Guest Experience

« Jan Larsen Elected to HTNG’s Vendor Advisory Council
What’s Missing From the Average Spa Experience? »

Subscribe to Post Updates

Don't miss a post! Subscribe to receive our
semi-monthly newsletter.

Categories

More Posts

Managing the Chaos – Relying on Your Data and Your Partners

April 28, 2020

3 Key Reasons Why Restaurants Use In-house Ordering Systems

April 24, 2020

A Few Best Practices for Hoteliers to Mitigate COVID-19 Damage

April 21, 2020

4 Considerations for Workforce Communication Improvements in Support of the “New Normal”

April 17, 2020

All Posts...

Tag Cloud

Analytics Casinos coronavirus Cruise data security digital ordering digital room keys foodservice operations G2E 2019 gaming guest engagement guest service HITEC19 HITEC2020 hospitality hospitality marketing hotel management software Hotels Hotels and Resorts Housekeeping IoT mobile check-in mobile ordering nutrition software online booking online ordering payments Point Of Sale Solution Property Management Solution restaurant inventory Restaurants Self-Service Kiosks stadium foodservice table management web booking

CONTACT

  • sales@agilysys.com
  • US: +1 877 369 6208

SUPPORT

  • US: 800 327 7088
  • UK: 0 203 608 8033
  • Hong Kong: +852 2111 5312
  • Singapore: +65 8222 3885
  • Malaysia: +603 5621 0314
  • Facebook
  • Twitter
  • LinkedIn
  • Mail

  • Investors
  • News
  • Contact Us
  • Legal
  • Careers
© 2021 Agilysys, Inc.· Log in

Good to see you here!

Subscribe and get more content like this right in your inbox: