Speaking on the topic of increasing profits with non-gaming amenities, Ramesh Srinivasan, the company’s President and CEO, who has a strong background in hospitality, shared how technology is being deployed by casino and resort operators to develop guest connections, and to grow revenue from non-gaming guests with more amenities. Property management and point-of-sale technologies play critical roles across the industry. The open format resulted in an engaging discussion on ways to increase the attractiveness and profitability at casino resorts.
“Gaming industry growth is increasingly being driven by non-gaming spend per visitor. To be successful, operators must know how to capture, collect and use the right information, both to ensure that the property maximizes profitability from each guest visit and to deliver a memorable experience.”
- Ramesh Srinivasan
ICE Totally Gaming is the only B2B gaming event that combines both online and on-property gaming sectors. Featuring world-leading innovators drawn from the betting, bingo, casino, lottery, mobile, online, social and street sectors, ICE provides a global perspective on all forms of gaming.