• Solutions
  • Support
  • Company
  • Knowledge Center
  • Blog
  • MyAgilysys

Agilysys Blog

  • Solutions
  • Support
  • Company
  • Knowledge Center
  • Blog
  • MyAgilysys
What's the Buzz in Hospitality?
You are here: Home / Digital Keys / 3 Steps to Perfecting the Mobile Guest Experience

3 Steps to Perfecting the Mobile Guest Experience

October 25, 2019

Share this:

  • LinkedIn
  • Twitter
  • Facebook
  • Print

In a recent study of 3,000 consumers in the U.S. and the U.K., more than 70% of respondents say they expect personalized experiences when they interact with brands. However, personalization cannot come without some amount of disruption, and there has been no shortage of ripple effects throughout the hospitality industry. According to Zaplox, a leading provider of the mobile guest journey and mobile key services, it has been less of a ripple and more of a wave.

  1. The Pre-Stay Experience

Since personalization is a key differentiator in achieving loyalty, hoteliers are looking to map out their guests’ journeys in order to curate a practical, personalized experience for each individual. For instance, suggesting an upcoming wine and cheese pairing event to guests who have ordered a bottle of wine during their previous stays. Mobile technology represents a wealth of opportunity for hoteliers to gather insights and keep in contact with guests. It’s these insights that are the catalyst for customized offers, inspiring a much higher conversion rate than any mass-generated communication that is likely missing the mark for most guests.

  1. Mobile Check-In and Keyless Entry

 Research shows 76% of travelers consider their mobile devices to be their single most important travel accessory. Modern guests crave the opportunity to use their devices – whether as room keys, to purchase upgrades, check-in and check-out, manage their folios, communicate with hotel staff, make dining reservations and even book their next stay. By enabling more people to manage their stay on their handheld devices, hoteliers provide a level of autonomy that’s not possible with traditional hospitality experiences. Checking-in becomes hassle-free, allowing guests the freedom to immediately experience the amenities across the property and within their rooms, entirely on their terms.

  1. The Post-Stay Experience

All guests want to be appreciated and remembered, which means the guest experience extends far beyond their time on property. Hoteliers can boost guest loyalty opportunities with post-stay messages and offers, to create ongoing interest and to keep the brand at the top of guests’ minds. While it’s not possible to influence everyone, it is worth the effort to invest in mobile technology that serves as a guest communication tool and continues to encourage guests to re-book, get their feedback, and ultimately inspire their loyalty.

Filed Under: Digital Keys, Mobile Check-in, Property Management Tagged With: digital room keys, G2E 2019, hotel management software, mobile check-in

« Why Your PMS Data Should Drive Targeted Offers
Which Technologies Make Life Easier for Hoteliers? »

Subscribe to Post Updates

Don't miss a post! Subscribe to receive our
semi-monthly newsletter.

Categories

More Posts

Managing the Chaos – Relying on Your Data and Your Partners

April 28, 2020

3 Key Reasons Why Restaurants Use In-house Ordering Systems

April 24, 2020

A Few Best Practices for Hoteliers to Mitigate COVID-19 Damage

April 21, 2020

4 Considerations for Workforce Communication Improvements in Support of the “New Normal”

April 17, 2020

All Posts...

Tag Cloud

Analytics booking engine Casinos COVID-19 Cruise data security digital ordering digital room keys foodservice operations G2E 2019 gaming guest engagement guest service HITEC19 HITEC2020 hospitality hotel management software Hotels Hotels and Resorts Housekeeping Interview IoT mobile check-in mobile ordering nutrition software online booking online ordering payments Point Of Sale Solution Property Management Solution Restaurants Self-Service Kiosks stadium foodservice table management web booking

CONTACT

  • sales@agilysys.com
  • US: +1 877 369 6208

SUPPORT

  • US: 800 327 7088
  • UK: 0 203 608 8033
  • Hong Kong: +852 2111 5312
  • Singapore: +65 8222 3885
  • Malaysia: +603 5621 0314
  • Facebook
  • Twitter
  • LinkedIn
  • Mail

  • Investors
  • News
  • Contact Us
  • Legal
  • Careers
© 2021 Agilysys, Inc.· Log in

Good to see you here!

Subscribe and get more content like this right in your inbox: