• Solutions
  • Support
  • Company
  • Knowledge Center
  • Blog
  • MyAgilysys

Agilysys Blog

  • Solutions
  • Support
  • Company
  • Knowledge Center
  • Blog
  • MyAgilysys
What's the Buzz in Hospitality?
You are here: Home / Automation / 3 Effective Ways to Earn Positive Guest Reviews

3 Effective Ways to Earn Positive Guest Reviews

February 16, 2019

Share this:

  • LinkedIn
  • Twitter
  • Facebook
  • Print

Guest feedback is one of the most important ways to understand how your brand is performing. In fact, studies have shown that hotel guest reviews are paramount to success. One such study conducted by Cornell University indicates that a single point increase on a 5-point scale (e.g. 3.0 to 4.0) in a hotel’s average user rating makes potential guests 13.5% more likely to book that hotel. To help brands create exceptional guest experiences, there has been an explosion of new technology designed to help deliver a positive experience.

While there are many ways to encourage guests to offer their feedback, the bottom line is that you must ask for their feedback, either in person or digitally. Gently encourage guests to leave a review during check-out, or perhaps with a message at the bottom of the guest folio.  Three effective ways to encourage more guest reviews include:

1.Respond to Reviews – Reply to every review as though it’s a gift. Focus on turning negative reviews into positive experiences by treating them as an opportunity to make changes that can prevent similar negative experiences with other guests. It’s important to respond to positive reviews as well, which shows future guests that you’re actively involved with and care about guests.  In fact, according to a Harvard Business Review study, replying to reviews results in better ratings overall.

2. Promote Guest-centricity – The hospitality industry is synonymous with service and this should be the real differentiator. Most people are likely to leave a good review when they have had an amazing experience. Be genuine and sincere in your guest interactions, whether digital or face-to-face. Promote a guest-centric culture within your team, from housekeeping to front desk staff. Build a team that perpetuates this philosophy.

 3. Deliver as Promised – Be careful not to exaggerate or oversell the property. Also consider the benefit of under promising and over delivering. Guests like to get exactly what they pay for, but when resort staff delivers more than promised or expected, guests are more likely to leave a positive review. Guests should be pleasantly surprised by your property, amenities and service levels.

Online reviews help you reach more guests, new and old. Using the latest in integrated hospitality technology can help improve the overall experience for guests. Brands that use such technologies are likely to receive positive online reviews.

Filed Under: Automation, Guest Experience Tagged With: gaming, hospitality, hotel management software, Hotels, Hotels and Resorts, Property Management Solution

« Wellness Properties Help Guests Stay in Top Shape
How Hotels Are Driving Direct Bookings »

Subscribe to Post Updates

Don't miss a post! Subscribe to receive our
semi-monthly newsletter.

Categories

More Posts

Managing the Chaos – Relying on Your Data and Your Partners

April 28, 2020

3 Key Reasons Why Restaurants Use In-house Ordering Systems

April 24, 2020

A Few Best Practices for Hoteliers to Mitigate COVID-19 Damage

April 21, 2020

4 Considerations for Workforce Communication Improvements in Support of the “New Normal”

April 17, 2020

All Posts...

Tag Cloud

Analytics Casinos coronavirus Cruise data security digital ordering digital room keys foodservice operations G2E 2019 gaming guest engagement guest service HITEC19 HITEC2020 hospitality hospitality marketing hotel management software Hotels Hotels and Resorts Housekeeping IoT mobile check-in mobile ordering nutrition software online booking online ordering payments Point Of Sale Solution Property Management Solution restaurant inventory Restaurants Self-Service Kiosks stadium foodservice table management web booking

CONTACT

  • sales@agilysys.com
  • US: +1 877 369 6208

SUPPORT

  • US: 800 327 7088
  • UK: 0 203 608 8033
  • Hong Kong: +852 2111 5312
  • Singapore: +65 8222 3885
  • Malaysia: +603 5621 0314
  • Facebook
  • Twitter
  • LinkedIn
  • Mail

  • Investors
  • News
  • Contact Us
  • Legal
  • Careers
© 2021 Agilysys, Inc.· Log in

Good to see you here!

Subscribe and get more content like this right in your inbox: