The hospitality industry is at a technological crossroad. Hoteliers are overwhelmed with choices on where to spend their IT budgets. Adding to the mix, there is a growing number of technology requirements and distribution challenges. Operators must manage all this, and still ensure that their guests are happy. They must carefully select their investments in technology to drive business improvements, enhance the guest experiences and deliver results. It all comes down to running a profitable operation, and more operators are reaping the financial benefits of integrated technology, and allowing the technology to take care of itself.
Over the past several years, personalized service has played a critical role in the success of every single hotel and resort operation. Today, innovative technologies are driving more modern business workflows, while innovative services are introducing something new and exciting into the guest experience and the organization’s bottom line. A healthy awareness of growing innovation, combined with a strong mobile presence, reflects the hotel’s vision of the future while lending itself to quality guest service. This is key to building strong brands and developing exceptional guest relationships.
Mobile technology innovations, along with system integrations, ideally planned for and invested in strategically, represent an affordable measure that brings more return to hoteliers. Nevertheless, it is not enough to simply participate in innovation. Hoteliers must also ensure a user-friendly, seamless, integrated and mobile experience to stand out in a highly competitive marketplace.