For many years, the hospitality industry has run on two things: happy patrons, and Iconic technology. Front‐ and back‐of‐house systems that worked consistently and didn’t cause disruptions became entrenched in the fabric of many properties. Today, a new wave of industry opportunity has presented itself. Patrons have expectations of a mobile‐friendly experience, with speed and convenience reaching new levels of demand. Info‐Tech Research Group spoke with Debbie Young, Director of Food and Beverage at Cypress Bayou Casino Hotel, to understand how they are addressing these new challenges with a new technology solution.